Welcome
Graduating in 2008 with a Bachelor of Design (Visual Communication) Honours Class 1 degree, I have worked professionally as a graphic designer since 2004. Based in Sydney, I offer effective graphic design solutions accross print and web media. On this website you will find examples of recent projects as well as academic and personal work. Please feel free to contact me to discuss your next big project, talk design, collaborate or just say hello.
This site is currently being updated to make it more user friendly. My old site is still accessible via the following link: http://www.ersensendesign.net/2010/index.html
What is Graphic Design?
In my view, I think this is the wrong question to ask.
A more useful question might be...
How (Method)
Do (Manner)
You (Self)
Think (Solve Problems)
Of (A Purpose)
Graphic (Visual Language)
Design (Visual Process)
My personal response therefore is that I think of graphic design as a process which involves visual thinking in order to communicate a very specific message. I also think of graphic design by being in a constant frame of visual thought. Graphic design is a state of mind and therefore a way of life for me. Visual communication is what I do best. Creating designs that communicate ideas is important to me. Design for me is a process which ensures that the receiver is put in possession of these ideas.